How social media use is changing election outreach
Summary
Nepal's political parties are increasingly leveraging social media for election outreach, recognizing its influence on voter perception, while still acknowledging the importance of traditional grassroots organisation for securing votes.
Key Points
- CPN-UML held a key meeting emphasizing social media mobilisation ahead of the March 5 elections.
- Social media's growing influence is shifting how Nepali parties engage voters, supplementing but not replacing traditional grassroots efforts.
- New parties like the Rastriya Swatantra Party benefit from strong social media presence despite limited organisational structure.
- Experts warn that reliance on social media risks misinformation and can weaken internal party democracy, highlighting the continued need for local trust and engagement.
