Balen Shah's Unconventional Election Campaign Strategy on Social Media
Summary
Balen Shah of the Rastriya Swatantra Party adopts an unconventional election campaign strategy by avoiding direct promotion on social media and election symbols during the 2024 House of Representatives elections in Nepal.
Key Points
- Political parties officially began campaigning for the 2024 House of Representatives elections on February 4th, though social media campaigning started earlier on January 20th.
- Balen Shah of the Rastriya Swatantra Party deliberately refrains from promoting his party or election symbol on his Facebook page to avoid being labeled a 'Facebook politician.'
- He has made various posts signaling his political intentions without explicitly requesting votes or displaying party symbols.
- Balen Shah's campaign strategy includes no visible use of party flags or the 'Bell' symbol on vehicles or posts, distinguishing him from other candidates.
- His posts focus on nation-building messages, cultural greetings, and endorsements without direct electoral appeals.
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