Is door-to-door campaigning still relevant in the age of social media?
Summary
Ahead of Nepal's March 5 snap parliamentary polls, candidates are engaging in door-to-door campaigning despite the rise of social media and questions about its effectiveness. The practice persists due to voter expectations and its role in fostering direct accountability.
Key Points
- Candidates in Nepal began door-to-door campaigning from Monday ahead of the March 5 snap parliamentary elections.
- The relevance of door-to-door campaigning is questioned given social media's growing influence on public opinion.
- Former chief election commissioner Neelkantha Upreti considers door-to-door campaigns largely a ritual in the social media era.
- Voters still expect personal visits from candidates as a way to inform them directly about community issues and hold them accountable.
